Day 1

7:30am-9:00am Registration & Breakfast

9:00am-10:00am David Tao, You Are Your Marketing: How Fitness Pros Build

Personal Brands to Stick

10:15am-11:15am Bryan O’Rourke, Strategic Planning for General Managers

11:30am-12:30pm Jason Linse, How to Present and Sell Fitness Programming

12:45-1:30pm Lunch

1:30pm-2:45pm Keynote Bryan O’Rourke, 2020 and Beyond- The

Present and Future of Fitness in the Next Decade

3:00pm-4:15pm Concurrent Roundtables with Morning Speakers

5:00pm-7:00pm Cocktail Reception, sponsored by Water Rower

Day 2

6:30am-7:30am Early Morning Workout Sponsored by Tribe Team Training

7:30am-8:30am Registration & Breakfast

8:30am-9:30 Tim Forrest, Good to Great with Your Club Culture

9:45am-10:45am Scott Gillespie, The Next Generation Sales Process

11:00am-12:00pm Kathy Arena & Tara Jensen, Setting Your Sales Team Up for


12:15pm-1:15pm Lunch

1:30pm-2:30pm Mark Bentwitch, Digital Transformation: What? Why? How?

2:45pm-3:45pm Frank Ancharski, World Class Club Service