From Marketing to Members
in Today’s Competitive Environment
A NEHRSA Sales Workshop!
Thursday, September 23, 2010
in Today’s Competitive Environment
Today’s consumer is different than in years past. Not only are they more discerning but their buying patterns have actually changed because of the amount of information available to them on the Internet. Most clubs are reporting fewer walk-in’s and calls and more Internet leads. Attend this NEHRSA workshop to learn the tools and strategies you’ll need to increase members and succeed in today’s competitive environment.
Speaker
Casey Conrad, Communication Consultants, has been in the health and fitness industry for 25 years. She is the author of Selling Fitness, the complete guide to selling health club memberships, and has produced over 25 other sales and marketing products for the club business. She is a featured speaker and columnist worldwide and provided health club operators around the world with sales and marketing tips through her Club Sales Secrets and Smart Club Marketing newsletters (www.healthclubsalestraining.com, www.SmartClubMarketing.com).
Program Highlights
Clubs that want to survive and thrive in this competitive marketplace must also change. In this seminar Casey will cover the following topics:
¨ Low cost marketing approaches that generate leads
¨ Sales strategies for today’s more discerning prospects
¨ How to use programs as a lead generator that produce members
¨ New approaches to obtain more member referrals
Who Should Attend?
All health club membership sales people . . . owners, general managers, sales directors, sales representatives.
The NEHRSA Sales Workshop will be held:
Thursday, September 23, 2010
10:00 a.m. to 3:00 p.m.
Longfellow Sports Club
203 Oak Street
Natick, MA 01760
NEHRSA Member Registration Fee: $99 per person
Register 3 people and the 4th is FREE!!
Registration Deadline – September 17, 2010
Non-Member Registration Fee: $129 per person
Lunch is included in registration fee.
